The Bespoke Pitch, Sent at Outreach Scale
The thing an agency actually sells in a first meeting isn't a service — it's the feeling of being understood. A good pitch deck has the prospect's name on the cover, their industry's problems on slide two, and a case study that looks like them on slide three. Lemlist is the rare sending platform that lets you ship that experience cold: per-prospect landing pages filled by liquid syntax variables, personalized images that preview the page inside the email itself, and multichannel sequences that add LinkedIn touches around it. ColdRelay is the layer underneath — the secondary domains, mailboxes, and dedicated IPs those sequences actually send from.
This guide covers how an agency wires the two together to run the pitch-page play: a cold email that opens onto a one-page mini-proposal built for exactly one prospect — their name, their industry, the case study that matches them — instead of a link to your generic portfolio.
Why the Pitch-Page Play Needs Its Own Infrastructure Layer
Lemlist's signature features are all presentation-layer: liquid syntax that swaps in per-prospect details, personalized images that render each recipient's name and company into a visual, dynamic landing pages that assemble a tailored page for every contact in the campaign, and LinkedIn steps that wrap the email in a multichannel sequence. None of that touches the layer that decides whether the email is seen at all. Lemlist sends from whatever mailboxes you connect — domains, DNS, and IP reputation are the infrastructure's job, and a pitch page nobody opens is a proposal nobody reads.
That's where ColdRelay fits. You provision secondary domains and mailboxes on isolated Azure tenants with dedicated IPs — SPF, DKIM, and DMARC pre-configured, ready in about an hour, with 95%+ inbox placement. There's no warmup waiting period either: warmup runs continuously as part of each mailbox's 4 sends/day budget (2 outbound + 2 warmup), so the pitch pages you build this morning can start landing this afternoon. And the hours you sink into a beautiful per-prospect experience never put your agency's own domain at risk — proposals and client threads stay on @youragency.com, untouched.
The pairing is additive, not competitive: ColdRelay is the infrastructure layer, Lemlist is the personalization and sending layer on top. Lemlist makes the email worth opening; ColdRelay makes sure it arrives somewhere it can be opened.
Visit Lemlist →Wiring ColdRelay Mailboxes Into Lemlist's Pitch-Page Workflow
Provision the sending pool on ColdRelay
Order secondary domains adjacent to your agency's name — never the primary domain your clients and proposals live on. ColdRelay supports 100-150 mailboxes per domain, so a typical pitch-page pool of 20-50 mailboxes fits on a single domain. Everything provisions on isolated Azure tenants with dedicated IPs in about an hour, with SPF, DKIM, and DMARC pre-configured.
Connect the mailboxes in Lemlist via SMTP/IMAP
Export the mailbox credentials from the ColdRelay dashboard, then add each account in Lemlist's email settings as a custom SMTP/IMAP provider. Once connected, Lemlist can rotate campaign sends across the pool so no single mailbox carries the volume.
Cap sends at 2/day and skip lemwarm
Set each mailbox's daily sending limit in Lemlist to 2 outbound emails, mirroring ColdRelay's per-mailbox budget — 4 sends/day total, split 2 outbound + 2 warmup. Warmup runs continuously on ColdRelay's side as part of that budget, so leave lemwarm switched off for these accounts; double-warming the same mailbox just spends the budget twice.
Build the pitch page with liquid syntax variables
In Lemlist, build the dynamic landing page that every prospect in the campaign gets their own copy of: their {{firstName}} in the headline, their {{industry}} framing the problem, and a case-study block matched to their vertical via a custom variable in your CSV. Add a personalized image to the email itself — a visual that renders their name and company — so the email previews the page instead of describing it.
Wrap the page in a multichannel sequence and launch
Build the Lemlist sequence around the page: email one introduces the page, a LinkedIn visit and connect step put your face next to it, and the follow-up emails reference the page rather than re-pitching from scratch. Launch with the full ColdRelay pool in rotation, then watch Lemlist's campaign reports for who actually visited their page — that list is your call sheet.
The Agency Pitch-Page Playbook on Lemlist
Build the page like a one-page proposal, not a landing page
The pitch page isn't marketing collateral — it's the first artifact of the engagement. Structure it the way you'd structure a proposal's first page: their name and company at the top, a one-line read of their situation by industry, one case study from a client who looks like them, and a single next step. Liquid syntax fills the variables; your CSV's case-study column does the matching. A prospect who scrolls that page has effectively taken your first meeting before replying.
Let the personalized image do the selling in the inbox
The email's job is to make the page irresistible, and a personalized image does that better than any paragraph: a rendered preview with their company name visibly on it proves the page exists and was built for them before they click. Keep the email body short — two or three lines that say what's on the page — because the moment a prospect believes a page was made specifically for them, curiosity does the rest.
Treat variable hygiene as seriously as design
The pitch-page play runs on a sharper edge than plain-text outreach: a broken variable in a normal email is a typo, but a pitch page that greets the prospect with 'Hi {{firstName}}' destroys the entire premise of bespoke attention. Before launch, set liquid fallbacks for every variable, spot-check rendered pages for a sample of rows, and cut any prospect whose data can't fill the template cleanly. A smaller list of perfect pages beats a bigger list of broken ones — and at 2 outbound sends per mailbox per day, your volume budget rewards quality anyway.
Read page visits as your intent signal, and route LinkedIn accordingly
Lemlist's campaign reports show you something opens never reliably could: who visited their page, which is a deliberate act, not a tracking artifact. Split your follow-up by it — visitors get a LinkedIn connect and a direct ask for a call, since they've already consumed the pitch; non-visitors get a different angle or a second case study rather than a louder repeat. Your pipeline review stops being a reply count and becomes a list of people who read a proposal you built for them.
Typical Pitch-Page Benchmarks (Lemlist + ColdRelay)
| Metric | Benchmark | Notes |
|---|---|---|
| Inbox placement rate | 95%+ | Dedicated IPs and isolated tenants outperform shared Google/Microsoft pools |
| Pitch-page visit rate | 10-20% of delivered | Personalized-image previews drive clicks well above the 2-4% typical of generic portfolio links |
| Reply rate on page visitors | 15-25% | A prospect who read their own mini-proposal replies at meeting-request rates; overall campaign reply rates run 4-8% |
| Outbound capacity per mailbox | 2/day | 4 sends/day total per mailbox — 2 outbound + 2 warmup, warmup running continuously |
| Time from signup to first campaign live | Same day | ~60 minutes to provision on ColdRelay; the pitch-page template and case-study matching are the real setup work |
What It Costs: Lemlist + ColdRelay
You pay per mailbox per month for the infrastructure, with volume tiers that drop as you scale (see the table below). DNS, dedicated IPs, and isolated Azure tenants are included — and because the pitch-page play is a precision motion rather than a volume one, agencies typically start with a smaller pool and let won engagements justify each expansion.
Lemlist is billed separately on its own subscription, covering liquid syntax personalization, personalized images, dynamic landing pages, LinkedIn steps, and campaign reports — priced per its current plans.
The economics suit the motion: Lemlist's subscription buys the bespoke presentation layer, ColdRelay's per-mailbox pricing buys exactly the deliverability the pages depend on. When the deliverable is effectively a proposal per prospect, a single signed retainer typically covers both line items many times over.
| Mailboxes | ColdRelay price / mailbox / month |
|---|---|
| 1–199 | $1.00 |
| 200–999 | $0.85 |
| 1,000–4,999 | $0.70 |
| 5,000+ | $0.55 |
Each mailbox sends 4 emails per day — 2 outbound to prospects + 2 warmup. ColdRelay provisions mailboxes on isolated Azure tenants with dedicated IPs; Lemlist handles the sending, sequencing, and inbox rotation on top.
Frequently Asked Questions
Does ColdRelay replace Lemlist?
No — they're complementary layers, not competitors. Lemlist is the personalization and sending layer: liquid syntax variables, personalized images, per-prospect landing pages, LinkedIn steps, and campaign reports. ColdRelay is the infrastructure layer underneath: the secondary domains, mailboxes, and dedicated IPs those campaigns send from. An agency running the pitch-page play uses both — Lemlist to build the bespoke experience, ColdRelay to make sure it reaches the inbox.
Should we run lemwarm on our ColdRelay mailboxes?
No. ColdRelay mailboxes warm continuously as part of the standard budget — 4 sends/day per mailbox, split 2 outbound + 2 warmup — so warmup is already handled at the infrastructure layer from the moment a mailbox provisions. Leave lemwarm off for these accounts and set Lemlist's per-mailbox daily limit to the 2 outbound sends; stacking a second warmup system on the same mailbox spends budget without adding placement.
Isn't building a page per prospect too slow to run at outreach scale?
You build one template, not a thousand pages. Lemlist's dynamic landing pages assemble each prospect's copy automatically from liquid syntax variables and your CSV — the per-prospect work is data work: clean names, accurate industries, and a case-study column matched to each vertical. The sending math fits the craft: a 30-mailbox ColdRelay pool delivers 60 outbound sends/day (each mailbox sends 4/day total, 2 outbound + 2 warmup), which is exactly the deliberate cadence a high-touch motion wants. You're not blasting ten thousand generic emails — you're putting sixty tailored proposals a day in front of prospects who can tell the difference.
Do personalized images and page links hurt deliverability?
Links and images raise the bar on sender reputation, which is precisely why the infrastructure layer matters for this play. ColdRelay mailboxes send from dedicated IPs on isolated Azure tenants with SPF, DKIM, and DMARC pre-configured, sustaining 95%+ inbox placement — and the conservative 2 outbound sends/day per mailbox (of the 4/day total, the other 2 being warmup) keeps volume patterns looking human rather than industrial. Keep the email itself lean — one image, one link, a short plain-text body — and let the page carry the rich content where filters aren't judging it.