Anti-Spam Policy
General Information
At ColdRelay, we prioritize ethical and compliant email outreach. Our platform is designed to help users achieve effective B2B communication while strictly adhering to regulations like the CAN-SPAM Act and other relevant laws. We believe that ensuring high deliverability is a shared responsibility, and by maintaining these standards, we ensure the best experience for all users.
Compliance and User Responsibility
We expect all ColdRelay users to follow email marketing best practices and comply with legal guidelines. While we provide tools to assist in compliance, it is the responsibility of the user to ensure their campaigns meet all applicable regulations. Failure to comply may result in corrective actions, including potential account suspension. Our priority, however, is to work with users to improve their email practices and avoid any issues.
Improving Email Sending Behavior
If a user's sending behavior violates laws or ColdRelay's standards, we will engage with them directly, offering guidance and resources to help improve their email marketing strategies. Our aim is to foster a collaborative environment where users can continuously enhance their outreach efforts.
Prohibited Sending Purposes
To maintain compliance and deliverability, ColdRelay strictly prohibits the following types of email campaigns:
Phishing: Fraudulent emails pretending to be someone else for the purpose of deception.
Illegal Activities: Promoting or facilitating illegal actions.
Low Quality: Emails with high bounce or complaint rates.
Malicious Content: Emails containing malware, viruses, or harmful code.
Harassment: Intimidating or threatening emails targeting individuals or groups.
Interference: Emails that could disrupt or impair ColdRelay's service or other platforms.
Prohibited Sending Content
ColdRelay does not permit emails containing:
Illegal products or services
Content violating CAN-SPAM, GDPR, or other laws
Pornography or explicit material
Escort services
Pharmaceutical products
Gambling-related content
Multi-level marketing schemes
Get-rich-quick opportunities
Credit repair or debt relief services
Payday loans
Social media like/follower selling services
Content harmful to ColdRelay's reputation or deliverability
Appropriate Mailing Lists
For all outreach campaigns to unsolicited recipients, users must ensure:
A valid company name and postal address are included.
The reason for contact is clearly disclosed.
A clear and easy-to-use opt-out option, which is processed within 7 days.
The message adds value to the recipient.
The recipient’s company email address, not personal emails, is used.
Full compliance with all applicable regulations.
Conclusion
ColdRelay is committed to supporting users in running ethical and successful email campaigns. By following these guidelines, users contribute to a healthier email ecosystem and ensure the best results from their outreach efforts. If you have questions or need assistance with your email practices, our team is always available to help.
